Sunday, April 4, 2010

iPad - New demand for animated content

With the release of the iPad many new opportunities are likely to come about for animators creating content for such things as digital magazines or as they have been termed in some places "living magazines", and also animated children's 'books'.

The cost of creating moving content will obviously be higher for the magazine publishers which may limit the uptake initially, although some may choose to eliminate print costs altogether and become online only.
Some magazines will merely port a digital version of the paper product with no moving additions but the one's that really embrace the new medium will be wanting to create deeply immersive content which is where we come in! Here's an example of one such magazine...

VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.

Here's some more info on that particular magazine including a 'making of' for that content...

Advertisers will most certainly be capitalizing on the extra dimensions of time and interactivity, some of which can be witnessed in this example from wired magazine...

It's one to keep an eye on for those interested in motion graphics more so than traditional animation although hopefully demand for all types of animated content will get a boost with the proliferation of the iPad.


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